Why Survey Employees?
There are many reasons why companies, large and small, should survey their employees. Employees need a regular system in which they can give feedback that will improve the company they work for.
Employee surveys provide that, with carefully targeted questions that will generate the most valuable information.
Direct link to customers
Many employees have regular contact with customers of the business, and can use regular employee surveys to communicate what is and what is not working for customers.
After all, customers are rarely shy about expressing what they like and do not like about a business, and employee surveys give employees an opportunity to communicate that feedback to company decision makers.
Your products and services
That feedback provides a major competitive edge to company decision makers, since it lets them know what they need to improve about the company to keep current customers and secure new ones.
That can include critical information about which products and services customers tell employees need improvement. Company decision makers can then explore options for delivering on that needed improvement, keeping customers happy and thus keeping them spending money with the company.
Surveys of employees are a particularly valuable way to secure this information, since employees are typically required to take the surveys and have a direct personal need for the company to succeed.
Maximizing company productivity
Employee surveys also generate key data about the efficiency of the company. Employees can be hesitant to give feedback about inefficient procedures without employees surveys, out of worry that doing so may be viewed as complaining.
However, with regular employee surveys, they are comfortable answering specific questions about company procedures because they know that other employees will be doing that too.
Addressing those matters, informed by data from surveys of employees, allows the company to maximize its efficiency and provide the best experience for employees and customers alike. This helps the company to keep its best employees and to impress customers with improved efficiency at the same time.